Our Story
30+ years of Indian business.
One new platform.
GainBooks is built by the team behind Saral ERP β one of India's longest-running business management software companies. Three decades of understanding how Indian MSMEs actually work is what made GainBooks possible.
The Companies Behind GainBooks
Built on three decades of trust.
GainBooks
Technopinch Solutions Pvt. Ltd. Β· Est. 2016
Technopinch Solutions was incorporated in September 2016 with a singular focus β to build technology that creates measurable value for Indian businesses. GainBooks is our flagship product: an AI-powered operations and financial management platform built for MSMEs. We combine the operational depth of Saral's 30-year heritage with modern cloud, AI, and mobile technology to give Indian businesses an enterprise-grade platform at MSME-friendly pricing.
Saral ERP
Saral Softech Pvt. Ltd. Β· Est. early 1990s
Saral Softech has been serving the business management needs of Indian MSMEs for over 30 years. Founded at the dawn of the computing revolution in India, Saral-Hybrid β our flagship ERP β has been used by businesses across pharma, retail, grain, manufacturing, and distribution sectors. Fully GST-compliant, trusted by customers with turnover up to βΉ200 crores, active across 11 states and 300+ cities. Saral's deep-rooted understanding of Indian business is the foundation on which GainBooks is built.
Our Purpose
Why we exist.
Our Vision
To establish technology as a value-creation tool for individuals, businesses, and organisations β making enterprise-grade capability accessible to every MSME in India.
Our Mission
To provide a quantifiable business advantage to customers through hassle-free technology solutions in the most cost-effective way β and to ensure our solutions keep pace with the rapidly changing needs of Indian businesses.
Our Team
The people behind GainBooks.
Our management team brings together deep technology expertise, financial management knowledge, and over 35 years of hands-on experience in Indian MSME operations.
Neha Gupta
CEO & Founder β GainBooks
Neha is a product and technology leader with over 16 years of experience building enterprise applications across IT products, online media, and the insurance industry. She has worked with organisations including HT Media and TCS, and brings a rare combination of deep technology understanding and sharp consumer insight to GainBooks. As CEO, she drives product strategy, technology architecture, and go-to-market execution for the platform.
MBA β Indian School of Business (ISB), Hyderabad Β· BTech β NSIT, Delhi Β· IIT-JEE 2003
HC Gupta
Co-Founder β GainBooks
HC Gupta is the founder and CEO of Saral Softech Pvt. Ltd., bringing over 35 years of experience developing and marketing financial management software for Indian MSMEs. His product, Saral-Hybrid, has been used by thousands of businesses across more than 200 cities and continues to hold a loyal customer base. He is widely known for his technical depth and his ability to design scalable solutions for the complex, real-world problems of Indian businesses.
B.Sc Β· PGDCA
Reetika Gupta
Co-Founder β GainBooks
Reetika is a Chartered Accountant with 14 years of experience in Operational Excellence, Risk Management, and Internal Audit. She has worked with leading MNCs including American Express and RBS, and has served clients across automobile, healthcare, education, insurance, and media sectors. At GainBooks, she leads operations, financial design, and brand β her sharp design sense and process rigour are visible in every aspect of the product experience.
Chartered Accountant Β· B.Com (Hons) β University of Delhi
Our Track Record
The numbers behind our expertise.
30+ Years
In Indian business software
50,000+ Businesses
Served across Saral and GainBooks
11 States
Across India
300+ Cities
Including Tier 2 and Tier 3 towns
Meta BSP
Authorised WhatsApp Business Provider
AWS
Enterprise-grade cloud infrastructure
Want to see GainBooks in action?
Book a personalised demo β we'll walk you through the platform and show you exactly how it fits your business.